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22/11/2010 - Shangri-La hotels committed to Thailand  22/11/2010 - Shangri-La hotels committed to Thailand

The Shangri-La hotel in Bangkok has built a strong reputation for discreet luxury and is currently undergoing one of its most extensive renovations.

All the restaurants have been renovated, from the famous Salathip Pavilion, which now serve guests an exquisite contemporary Thai cuisine.

Two new outlets have also been introduced; the Long Bar for creative drinks and snacks and the irresistible Chocolate Boutique.

In November, the hotel completed the renovation of the upper guest rooms.

Thierry Douin, Vice President of Shangri-La for Thailand and Indonesia, said he expects the hotel to receive better occupancy rates with the coming high season as Thailand’s situation continues to remain stable.

“The kingdom retains its reputation as an exotic quality destination offering great value and unmatched service. We remain committed to growth in this country,” Mr Douin commented.

In fact, Shangri-La are still looking for new locations in Bangkok with intentions to open the first Traders Hotel, Shangri-La’s four-star brand, in Thailand.

“We are open to any possibility. We could take over an existing property or manage a brand new one. We look basically for a presence in Bangkok’s central districts around Sathorn, Silom, and Sukhumvit areas,” Mr Douin explained.

Two years ago Shangri-La announced plans to build a hotel in Phuket but the project was subsequently cancelled. Nevertheless Shangri-La does remain interested in southern Thailand.

“We are continuously looking at opportunities not only in Phuket but also in Koh Samui and eventually Krabi. We are looking for example to a property in Bali, to eventually add a Traders in Jakarta. We also monitor closely developments in Vietnam, but this remains a difficult market to enter. However, we see there a lot of potential,” Douin concluded.

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