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Eaton Hotels International, the affiliate four-star brand of Langham Hotels International, plan to open their first hotel in Thailand in the near future, although no details have been given on the time scale or location.
John Dick, Eaton Hotels International vice president, commented; “We are talking with developers and hope we can conclude deals shortly. This is all I can say right now.”
However, he did add that Eaton was interested in having properties in prime resort locations.
Eaton will be competing with established brands such as the Holiday Inn and Novatel.
Novatel has already opened the Novotel Fenix Silom with the Novotel Bangkok Fenix Pleonchit due to follow in December.
Also opening soon are the Novotel Bangkok Impact, Muang Thong Thani and Novotel Bangkok Platinum.
“We believe in the potential of Thailand. It is in a strategic location, hotels are a long-term investment. It takes three to four years to establish a market and it is obvious that Thailand can bounce back quickly from crises,” added Mr Dick.
Eaton Hotels market themselves as an Asian brand focussed on understanding the needs of Asian travellers.
The Eaton brand is divided into three parts; Eaton Luxe, Eaton Smart and Eaton House.
Currently, there are five Eaton properties - three Eaton Houses in Hong Kong, one Eaton Smart in Hong Kong and one Eaton Luxe in Shanghai.
Eaton already has plans for two new properties in China (Eaton Luxe Xinqiao in Shanghai and Eaton Smart Nanchang in Jiangxi), one in Hong Kong (Eaton Smart Suites) and one in India (Eaton Smart Delhi International Airport).
Its sister brand, Langham, has three properties underway in Thailand; two in Bangkok (at Nana and Phayathai BTS stations) and one in Phuket (Langham Place Miora Resort and Spa, Kalim Bay). Langham also recently opened the Langham Place in Samui.