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03/11/2010 - Langham to expand into China and add to Thailand properties  03/11/2010 - Langham to expand into China and add to Thailand properties

Langham Hotels International, a European hotel management company, are aiming to add between ten and twenty new hotels to their portfolio in China by 2015.

The management are confident that their European brand will be well received by the Chinese. They also believe that their expansion into China will support their properties in Thailand.

Established in 1963 and owned by Great Eagle Holdings, Langham Hotel International has three brands; European Langham Hotels and Resorts,  Langham Place and the Eaton.

Bob van den Oord, Langham’s vice president for sales and marketing, commented, "We can see people lining up to buy Louis Vuitton or Prada bags in China. Its economy has been growing rapidly. Therefore, a dramatic number of Chinese tourists will travel abroad and one of their preferred destinations is Thailand."

The company currently operate the Langham Place Samui, located on Lamai Beach in Koh Samui, which is the only hotel in Thailand under their management.   

They plan to open another three hotels by 2013; a four hundred room hotel in Phayathai, Bangkok; a seventy eight villa Resort and Spa called Langham Place Miora in Kalim Bay, Phuket; and the 230-room Langham Place Sukhumvit, Bangkok.

The company estimates that around fifteen percent of its guests at each hotel will be Chinese tourists.  

Mr van den Oord said he felt optimistic about the Thai economy and that its GDP would show positive growth this year. The company believes Thailand is always a popular destination among foreigners and is confident that tourism will pick up next year.

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